People can tell the difference between a handwritten card and “handwritten” font that’s been printed on a card.

We ran tests underground for 3 years in some of the most competitive markets and industries in the US.

What did we learn?

1. People can smell a scam.
2. “Handwritten” Fonts do not produce the same effect.
3. An actual piece of handwritten direct mail with a real pen invokes personal trust with a client before you even speak with them.

What happens when a potential customer feels trust? They are more likely to contact you! We have seen consistent average response rates of 1 to 1.5% in all markets (even in the most competitive markets in the country).

But don’t just take our word for it. Hear it from our clients who have experienced direct growth spikes from using Ballpoint.