10 best CRMs for Real Estate Agents – Unbiased Review

Searching for the best real estate agent CRMs? You’ve likely encountered biased reviews from competing software companies. As a direct mail service provider for real estate professionals, we offer an impartial perspective. We’ve compiled a list of the top 10 CRMs based on our clients’ experiences and industry standards.

In this guide, we’ll explore the best CRM solutions tailored for real estate agents, helping you make an informed decision for your business.

(We might not have a motive to sell a CRM, but we do have a motive to help real estate professionals get more deals and listings via our easy-to-use, beautiful handwritten mailers. check out this one below!)

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1. Follow up Boss

Website: https://www.followupboss.com/

Quick Summary:
Follow Up Boss is like that hyper-organized friend who remembers everything. It’s a CRM built specifically for real estate pros, focusing on lead management and automation. Imagine a system that not only catches leads from various sources but also nudges you to follow up at just the right moment. That’s Follow Up Boss in a nutshell.

Now, let’s talk turkey. Follow Up Boss isn’t the cheapest date in town, but it might just be worth taking out for dinner:
– Starter: $69/month per user
– Pro: $499/month (5 users)
– Platform: Custom pricing for larger teams

Is it a bit pricey? Perhaps. But remember, in real estate, time is quite literally money.

1. Lead Capture Extraordinaire: It’s like having a 24/7 assistant who never sleeps, capturing leads from various sources faster than you can say “open house.”
2. Automation that Actually Works: Set it and… well, don’t forget it, but definitely relax a bit. The automated follow-ups are smart and customizable.
3. Mobile App that Doesn’t Suck: Finally, a mobile CRM that doesn’t make you want to throw your phone across the room.
4. Integration Nation: Plays nice with others, integrating with tools you probably already use.

1. Learning Curve: It’s powerful, which means it can take some time to master. Think of it as learning to drive a Ferrari – worth it, but not instant.
2. Price Tag: It’s not the cheapest option out there. But then again, neither are the leads you’re chasing.
3. Almost Too Many Features: Sometimes you might feel like you’re not using it to its full potential. It’s like buying a Swiss Army knife and only using the bottle opener.

The Bottom Line:
Follow Up Boss is like hiring a super-efficient personal assistant who works for peanuts (compared to a human assistant, that is). If you’re drowning in leads and follow-ups, it might just be your lifeline. But if you’re just starting out or working with a tight budget, you might want to date around a bit before committing to this long-term relationship.

Remember, the best CRM is the one you’ll actually use. So, does Follow Up Boss sound like your type? Or are you still swiping through options? Don’t worry, we’ve got more matches coming up. Stay tuned!

2. Wise Agent

Website: https://wiseagent.com/

Quick Summary:
Wise Agent is like that overachieving classmate who always had their hand up first. It’s a comprehensive CRM that doesn’t just stop at contact management. We’re talking transaction management, marketing tools, and even a dash of team collaboration. It’s trying to be the one-stop-shop for all your real estate tech needs.

Hold onto your wallets, folks. Wise Agent might just surprise you:
– $29/month per user
– $299/year per user (if you’re feeling committed)

That’s it. No tiers, no fuss. Just one price for all the bells and whistles. It’s like an all-you-can-eat buffet, but for real estate tech.

1. Jack of All Trades: From lead management to transaction tracking, it’s got more features than you can shake a “For Sale” sign at.
2. Affordability: At this price point, it’s like finding a beachfront property in Ohio. A rare bargain.
3. Unlimited Contacts: No arbitrary limits here. Bring on the leads!
4. Learning Resources: They offer enough training materials to make you feel like you’re back in real estate school (in a good way).

1. Interface Nostalgia: The user interface might remind you of your first smartphone. Functional, but not winning any beauty contests.
2. Feature Overload: With so many tools, you might feel like you’re drinking from a fire hose at first.
3. Mobile App Limitations: The mobile experience isn’t quite as robust as the desktop version. It’s like having a sports car, but with bicycle wheels.

The Bottom Line:
Wise Agent is like that Swiss Army knife your dad always carried – it might not be the fanciest tool for each job, but it’s got something for every situation. If you’re the type who likes having all your tools in one toolbox (and doesn’t mind if the box looks a bit dated), Wise Agent could be your new best friend.

It’s particularly appealing for agents who are watching their budget but don’t want to sacrifice functionality. Think of it as the “more bang for your buck” option in the CRM world.

3. LionDesk:

Website: https://liondesk.com/

Quick Summary:
LionDesk is like that friend who’s always one step ahead of the trends. It’s a modern CRM that’s not afraid to flex its tech muscles. We’re talking AI-powered lead qualification, video emails, and even text message automation. It’s as if your CRM got bitten by a radioactive spider and developed superpowers.

Let’s talk numbers, shall we? LionDesk offers a tiered pricing model that goes something like this:
– Starter: $21/month
– Pro: $42/month
– Pro+: $63/month
– Elite: Custom pricing

Looks like they took a page from your local coffee shop’s sizing guide, doesn’t it?

1. AI Assistant: Meet “Leo,” your new AI sidekick. It’s like having a virtual assistant who never asks for time off.
2. Video & Voice: Send video emails and leave voicemails without actually calling. Perfect for those “I’m totally not in my pajamas” moments.
3. Text Automation: Because who has time to type “Just checking in” 50 times a day?
4. Integrations Galore: Plays well with others, connecting to a zoo of other real estate tools.

1. Feature Learning Curve: With great power comes… a bit of a learning curve. It might take some time to wrangle all these features.
2. Additional Costs: Some of the cooler features might require you to upgrade or pay extra. It’s like buying a car and realizing the steering wheel is an add-on.
3. Overwhelming for Newbies: If you’re new to CRMs, LionDesk might feel like trying to fly a spaceship on your first day.

The Bottom Line:
LionDesk is like that shiny new gadget that makes you feel like you’re living in the future. It’s packed with cutting-edge features that can make your real estate life easier – if you know how to use them.

It’s particularly appealing for tech-savvy agents who aren’t afraid to embrace AI and automation. If you’ve ever wished your CRM could clone you, LionDesk is probably the closest thing to it.

4. Pipedrive

Website: www.pipedrive.com

Quick Summary:
Pipedrive is like that friend who’s obsessed with productivity hacks and color-coded planners. It’s a CRM that’s laser-focused on visualizing and optimizing your sales pipeline. While not exclusively built for real estate, it’s found a cozy home in our industry. Think of it as a GPS for your deals – always showing you the fastest route from lead to close.

Pipedrive offers a smorgasbord of options. Let’s break it down:
– Essential: $14.90/user/month
– Advanced: $24.90/user/month
– Professional: $49.90/user/month
– Enterprise: $99.90/user/month

It’s like choosing your adventure. Do you want the rowboat, the speedboat, the yacht, or the cruise ship?

1. Visual Pipeline: It’s like having a giant, interactive whiteboard for your deals. Perfect for visual thinkers.
2. Customization: Flexible enough to bend to your will. It’s the yoga master of CRMs.
3. Email Integration: Syncs with your email faster than you can say “inbox zero.”
4. Mobile App: Actually useful, unlike that bread-slicing app you downloaded once.
5. AI Sales Assistant: Like having a mini-Sherlock Holmes analyzing your sales data.

1. Learning Curve: It’s not rocket science, but it’s not tic-tac-toe either. Expect to invest some time in getting up to speed.
2. Limited Marketing Features: Great for sales, but if you’re looking for robust marketing tools, you might feel a bit shortchanged.
3. Real Estate Specific Features: While adaptable, it’s not built specifically for real estate. You might need to get creative with some workarounds.

The Bottom Line:
Pipedrive is like that personal trainer who’s obsessed with your form and technique. It’s not here to do everything for you, but it will make sure you’re running your sales pipeline like a well-oiled machine.

It’s a great fit for agents who are serious about sales optimization and love a good visual representation of their deals. If you’ve ever found yourself drawing out your sales process on napkins or whiteboards, Pipedrive might just be your digital soulmate.

5. Top Producer

Website: www.topproducer.com

Remember when cell phones were the size of bricks and “You’ve Got Mail” was the hottest phrase in tech? Well, Top Producer remembers. It’s been in the game since 1982, which in tech years is practically the Jurassic era.

Quick Summary:
Top Producer is like that seasoned agent who’s seen it all and still rocks an impressive rolodex. It’s a comprehensive CRM system built specifically for real estate professionals. Think of it as the Swiss Army knife of real estate tech – it’s got tools for contact management, marketing, transaction management, and even market data. It’s not the new kid on the block, but it’s got the wisdom of age (and several software updates).

Top Producer keeps it simple with two main options:
– CRM: $40/month
– CRM+: $60/month

There’s also a Team version with custom pricing. It’s like choosing between a sedan and an SUV – both will get you there, but one’s got more bells and whistles.

1. Real Estate Focused: It speaks your language. No need to translate “escrow” or “listing presentation” into general sales terms.
2. Market Snapshot: Provides real-time market data to impress your clients. It’s like having a mini economist in your pocket.
3. Long-Term Follow-Up: Great at nurturing those “I’m not ready yet” leads. It’s got more patience than a saint.
4. Integration with MLS: Pulls in listing data faster than you can say “contingency clause.
5. Transaction Management: Keeps your deals organized from offer to close. No more drowning in a sea of paperwork.

1. Interface: Let’s just say it’s more “classic” than “cutting-edge.” It’s like the comfort food of CRMs – familiar, but not exactly Instagram-worthy.
2. Learning Curve: With great power comes… a lot of features to learn. It might take some time to master all its tools.
3. Mobile App: It exists, but it’s not winning any app design awards. Think of it as the flip phone in a smartphone world.
4. Price Point: Not the cheapest option out there. But then again, experience often comes at a premium.

The Bottom Line:
Top Producer is like that reliable family sedan – it might not turn heads at the valet stand, but it’ll get you where you need to go, every single time. It’s a solid choice for agents who want a comprehensive, real estate-specific tool and don’t mind trading some modern flair for tried-and-true functionality.

It’s particularly appealing for seasoned agents who want a system that can handle complex, long-term client relationships and appreciate having all their tools under one roof. If you’ve ever wished for a CRM that truly understands the nuances of real estate, Top Producer might be your match.

6. HubSpot

Website: www.hubspot.com

Quick Summary:
HubSpot is like that overachiever who’s president of every club in school. It’s not just a CRM; it’s a full-fledged growth platform. We’re talking CRM, marketing automation, sales tools, customer service features, and even a content management system. It’s the kind of tool that makes you feel like you can conquer the world – if only you can figure out how to use it all.

Buckle up, folks. HubSpot’s pricing is more complex than a Christopher Nolan movie plot:

– Free CRM: $0 (Yes, free. No, that’s not a typo.)
– Starter CRM Suite: Starts at $50/month
– Professional CRM Suite: Starts at $1,780/month
– Enterprise CRM Suite: Starts at $5,000/month

There are also individual hubs (Sales, Marketing, Service) with their own pricing tiers. It’s like a choose-your-own-adventure book, but for software pricing.

1. All-in-One Platform: It’s got more tools than a hardware store. Whatever you need, HubSpot probably has it.
2. Scalability: Can grow with your business from solo agent to real estate empire.
3. Robust Free Plan: The free version is surprisingly capable. It’s like getting a Tesla for the price of a bicycle.
4. Integration Heaven: Plays well with others. It’s the popular kid that gets along with everyone.
5. Educational Resources: HubSpot Academy is like a mini-university for marketing and sales.

1. Complexity: Using HubSpot can feel like trying to fly a spaceship. With your eyes closed. While juggling.
2. Steep Learning Curve: You might need a Ph.D. in HubSpot to unlock its full potential.
3. Pricing Jumps: The leap from Starter to Professional is bigger than the Grand Canyon.
4. Not Real Estate Specific: It’s a generalist. You’ll need to customize it for real estate, which is like trying to turn a Swiss Army knife into a lockpick set.
5. Feature Overwhelm: You might end up using 10% of the features 90% of the time.

The Bottom Line:
HubSpot is like buying a supercomputer to check your email. It’s incredibly powerful, but it might be overkill if you’re just looking to manage contacts and send a few follow-ups.

It’s best suited for tech-savvy agents or brokerages who have the time and resources to really dive deep into the platform. If you’ve ever dreamed of having a mission control center for your real estate business, HubSpot could be your ticket to the stars.

7. Real Geeks

Website: www.realgeeks.com

Quick Summary:
Real Geeks is the love child of real estate expertise and Silicon Valley ingenuity. It’s not just a CRM; it’s a full-blown real estate marketing system with a CRM at its core. Think of it as your very own digital real estate Swiss Army knife, complete with IDX websites, lead generation tools, and yes, a robust CRM. It’s like having a tech-genius personal assistant who’s obsessed with real estate.

Real Geeks keeps it simpler than most, but there’s a catch:
– Base Price: $249/month for 2 users
– Additional Users: $25/month each

But wait, there’s more! (Isn’t there always?)
– Additional fees for add-ons like PPC management, Facebook marketing, etc.

It’s like buying a car and then realizing you need to pay extra for the wheels. But hey, at least the steering wheel’s included!

1. All-in-One System: CRM, IDX website, and marketing tools all in one place. It’s like a real estate tech buffet.
2. Lead Generation Focus: It’s not just about managing leads; it’s about generating them too. Fish and fishing rod included.
3. IDX Website Integration: Your CRM and website working together in perfect harmony. It’s like peanut butter and jelly for your real estate business.
4. Property Valuation Tool: Gives clients instant home valuations. It’s like having a mini appraiser in your pocket.
5. User-Friendly Interface: Designed for real estate pros, not tech gurus. No computer science degree required.

1. Price Point: It’s not the cheapest option out there. Quality comes at a price, as they say.
2. Limited Customization: If you love to tinker and customize every little detail, you might feel a bit constrained.
3. Learning Curve: While user-friendly, there’s still a lot to learn. It’s like getting a new smartphone – exciting but slightly overwhelming at first.
4. Commitment Required: To really see ROI, you need to commit to using the whole system. No cherry-picking allowed.

The Bottom Line:
Real Geeks is like that high-tech gym membership that comes with personal training sessions and a meal plan. It’s comprehensive, effective, but requires commitment to see results.

It’s ideal for agents or teams who want a unified system for their online presence, lead generation, and client management. If you’ve ever wished your website, CRM, and marketing tools would just talk to each other already, Real Geeks might be your digital fairy godmother.

8. IXACT Contact

Website: www.ixactcontact.com

Quick Summary:
IXACT Contact is like that friend who always remembers your birthday, your kids’ names, and that you prefer oat milk in your latte. It’s a CRM that’s built specifically for real estate agents, with a keen focus on contact management and long-term nurturing. Think of it as your personal relationship manager, minus the awkward small talk.

IXACT Contact keeps it refreshingly simple:
– $33/month
– $30/month if paid annually

That’s it. No tiers, no fuss. It’s like the “one-price-fits-all” rack at a boutique – either it works for you, or it doesn’t.

1. Real Estate Focused: Built by real estate pros, for real estate pros. It speaks your language fluently.
2. Intuitive Interface: Clean, simple, and easy to navigate. It’s like the Marie Kondo of CRMs – everything has its place.
3. Automated Keep-in-Touch System: It’ll remind you to reach out to contacts before you even realize you’re forgetting.
4. Social Media Integration: Helps you stay on top of your clients’ life events. It’s like having a crystal ball, but legal.
5. Monthly E-Newsletter: Keeps you in your clients’ inboxes with minimal effort on your part. It’s content marketing on autopilot.

1. Limited Customization: If you love to tinker with every setting, you might feel a bit constrained. It’s more “what you see is what you get.”
2. Basic Reporting: While functional, it’s not going to satisfy the data nerds among us. Think more “book report” than “doctoral thesis.”
3. No Built-in Transaction Management: You might need to integrate with other tools for full deal management.
4. Limited Lead Generation Tools: It’s great at nurturing relationships, but not as focused on bringing in new leads.

The Bottom Line:
IXACT Contact is like that reliable friend who always shows up on time and remembers to bring the chips to the party. It’s not flashy, but it gets the job done with minimal fuss.

It’s perfect for agents who want a straightforward, easy-to-use system focused on maintaining long-term relationships. If you’ve ever wished for a CRM that just works without requiring a computer science degree to operate, IXACT Contact might be your new best friend.

8. Market Leader

Website: www.marketleader.com

Quick Summary:
Market Leader is like that friend who’s always introducing you to new people at parties while simultaneously remembering everyone’s names and backstories. It’s a CRM that’s not content to just manage your existing contacts – it wants to bring you new ones too. Think of it as a two-for-one special: a robust CRM paired with a lead generation engine that’s always hungry for more.

Buckle up, because Market Leader’s pricing is about as transparent as a brick wall:
– Custom pricing based on your market and lead volume
– Typically ranges from $100-$500+ per month

It’s like ordering at a fancy restaurant where the menu doesn’t list prices. You know it’s going to be expensive, but you’re not sure exactly how much until the bill arrives.

1. Guaranteed Leads: They promise a set number of exclusive leads each month. It’s like having a personal matchmaker for your business.
2. IDX Websites: Comes with customizable real estate websites to capture those leads. Your own little corner of the internet, if you will.
3. Marketing Center: Includes tools for creating marketing materials. It’s like having a mini advertising agency at your fingertips.
4. Team-Friendly: Good for managing teams and distributing leads. It’s the digital equivalent of a well-oiled real estate machine.
5. Customizable: Flexible enough to adapt to different working styles. It’s like a chameleon, but for CRMs.

1. Pricey: All those leads and features come at a cost. It’s not for the faint of wallet.
2. Lead Quality Varies: Quantity is guaranteed, quality… well, that’s a bit of a gamble. It’s like fishing – you’re guaranteed to catch something, but it might not always be a prize winner.
3. Learning Curve: With great power comes great complexity. Expect to invest some time in learning the ropes.
4. Contract Lock-In: Often requires long-term commitments. It’s more of a marriage than a casual date.

The Bottom Line:
Market Leader is like buying a high-performance sports car that comes with its own pit crew. It’s powerful, it’s comprehensive, and it’s designed to supercharge your real estate business – if you can afford the price tag and are willing to learn how to drive it.

It’s ideal for agents or teams who are serious about growth and have the budget to invest in a system that not only manages contacts but actively brings in new ones. If you’ve ever wished your CRM would just go out and find leads for you, Market Leader is basically granting that wish.

9. Propertybase

Website: www.propertybase.com

Quick Summary:
Propertybase is like that overachieving friend who speaks five languages, has three PhDs, and still finds time to bake perfect soufflés. It’s a comprehensive real estate platform built on the Salesforce framework, offering CRM capabilities, marketing tools, transaction management, and even website solutions. Think of it as the Swiss Army knife of real estate tech, but one that’s been bedazzled and given a master’s degree.

Propertybase keeps its cards close to the chest:
– Custom pricing based on your needs and team size
– Typically starts around $89/user/month and goes up from there

It’s like trying to price a custom-built home – the sky’s the limit, and it all depends on your specifications.

1. Highly Customizable: If you can dream it, Propertybase can probably do it. It’s like having a tech genie at your disposal.
2. Salesforce Integration: Built on the Salesforce platform, which means robust features and reliability. It’s like building your house on bedrock.
3. All-in-One Solution: CRM, marketing, transaction management, and websites all in one place. It’s your entire real estate tech stack in a neat package.
4. Scalability: Works for solo agents up to large brokerages. It grows with you, like a loyal pet (but with fewer vet bills).
5. Advanced Reporting: For the data nerds among us, it’s a goldmine of insights. It’s like having a crystal ball, but one that runs on algorithms instead of magic.

1. Complexity: With great power comes great… confusion. It can be overwhelming if you’re not tech-savvy.
2. Price Point: It’s not the budget option. Think of it as the luxury car of CRMs – impressive, but not cheap.
3. Steep Learning Curve: Expect to invest significant time in setup and training. It’s like learning to fly a plane – rewarding, but not exactly intuitive.
4. Overkill for Some: Solo agents or small teams might find it’s more than they need. It’s like using a sledgehammer to hang a picture frame.

The Bottom Line:
Propertybase is like that high-end, fully-equipped gym that also offers personal training, nutrition advice, and a smoothie bar. It’s comprehensive, powerful, and can transform your business – if you’re willing to put in the time and money to fully utilize it.

It’s ideal for tech-savvy agents, larger teams, or brokerages who need a robust, customizable solution and have the resources to really leverage its capabilities. If you’ve ever wished for a CRM that could do absolutely everything (and then some), Propertybase might be your tech soulmate.

10. kvCORE

Website: www.kvcore.com=

Quick Summary:
kvCORE is like that overachieving cousin who’s always showing off their latest gadgets at family gatherings. It’s not just a CRM; it’s a comprehensive real estate platform that includes lead generation, website creation, marketing automation, and yes, a robust CRM. Think of it as Mission Control for your real estate empire, complete with flashing lights and big red buttons (okay, maybe not literally, but you get the idea).

kvCORE plays its cards close to the vest:
– Custom pricing based on team size and feature needs
– Generally starts around $499/month for small teams and goes up from there

It’s like ordering a bespoke suit – the price depends on the fabric, cut, and whether you want gold buttons or not.

1. AI-Powered Lead Engagement: It’s like having a tireless robot assistant who never sleeps and always follows up.
2. Behavioral Analytics: Tracks client behavior to predict future actions. It’s practically clairvoyant, minus the crystal ball.
3. Customizable IDX Websites: Creates sleek, modern websites faster than you can say “curb appeal.”
4. Smart CRM: Automatically categorizes and prioritizes leads. It’s like having Marie Kondo organize your contact list.
5. Team-Friendly: Great for managing and distributing leads among team members. It’s the digital equivalent of a well-oiled real estate machine.

1. Steep Learning Curve: With great power comes great complexity. Expect to spend some quality time with the user manual.
2. Price Point: It’s not exactly budget-friendly. Think of it as an investment, not an expense (at least that’s what you can tell your accountant).
3. Feature Overload: So many bells and whistles, you might feel like you’re conducting an orchestra instead of running a real estate business.
4. Requires Commitment: To get the most out of it, you need to go all-in. It’s not a casual fling; it’s a serious relationship.

The Bottom Line:
kvCORE is like buying a spaceship when you thought you were shopping for a car. It’s powerful, it’s impressive, and it can take your business to new heights – if you’re ready for the journey.

It’s perfect for tech-savvy agents or teams who are looking to leverage cutting-edge technology to supercharge their business. If you’ve ever dreamed of running your real estate empire from a single dashboard (preferably while cackling maniacally), kvCORE might be your ticket to world domination.


Navigating the CRM landscape requires an unbiased approach – what works for one agent might not suit another. We’ve laid out the facts on each platform, allowing you to match features with your unique needs. While digital tools streamline operations, don’t underestimate traditional marketing methods. Need to complement your CRM with impactful direct mail? As the leading provider of quality real estate mail, we’re here to help you make a lasting impression in physical mailboxes. Sometimes, the classic touch is what opens new doors in real estate!

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