7 Proven Real Estate Prospecting Letter Templates

If you want to stay on top of your marketing game as a real estate agent or investor, strong real estate prospecting letters are a must.

They can be one of the most effective parts of your marketing campaign, if you do them right.

However, many people get it wrong and wonder why they can’t generate the same results as some of today’s leading real estate professionals.

In this guide, we’re going to break down some of the most effective strategies you can use to help make your prospecting letters connect with the right buyers at the right time.

We’ll help you understand exactly why they work the way they do, how to prime individuals for buying and selling, and specific templates you can use to start sending high-converting prospecting letters today.

To get things started…

7 Tips For Writing Great Real Estate Prospecting Letters

If your prospecting letters aren’t performing, chances are, you’re making one of the mistakes below.

#1 – Make It Worth Reading

The first rule in writing a high-converting prospecting letter is making sure people actually want to read what you’re sending them.

This is one of THE biggest mistakes people make.

Sending our boring, hard-to-read letters that are all about you and nothing about your prospects and what they might want will crush your conversion rates.

To make them as effective as possible, you want to make sure the letter is worth reading and that there is a direct payoff from people spending their precious time looking through what you’ve given them.

#2 – Include A Call To Action

Then, once you’ve gotten them to read your letter, you want to lay out what the next steps are for them and why it should even matter.

These letters aren’t just about convincing people to sell their home, but also providing the incentive around doing it — and selling it through your business.

You can offer anything from a free valuation on their home if they agree to list with you or other incentives that may get them to respond and want to move forward.

Your call to action can be anything from requesting their free valuation to calling you and getting answers to any questions they might have.

But you want to make it very clear how they can take the next steps.

#3 – Make It Personalized

Another mistake a lot of agents make is sending out generic, bland, and boring prospecting letters.

When someone reads the letter you’ve sent them, you want them to feel special, like you’ve gone above and beyond to make it personalized for them.

If you personalize the letter, you’re showing them that you have taken the time to understand more about what they want and need which is going to increase the likelihood they respond to you in a positive way.

Even if they may not want the services that your brokerage is offering right now, adding in this personal touch to your letters will help them remember you when that time comes.

That can’t happen if you’re sending out boring letters, though.

#4 – Keep It Short & Simple

Another mistake agents, brokers, and investors make is sending their potential prospects a book, expecting them to read it and respond.

To understand this tip, think about how you browse the internet.

When you see a massive wall of text, a lot of big words, technical jargon, and other complex language, do you look forward to reading it?

Or does your attention go somewhere else?

Your prospecting letters are no different.

If you’re sending people a massive wall of text with no formatting, including technical language or language that’s hard to read, they’re going to tune out, too.

Then you’ve wasted your time and theirs.

To prevent this from happening, make sure your prospecting letters are short, simple, and to the point.

You want to ensure they’re easy to read, easy on the eyes, and that you’ve put some effort into

#5 – Humanize Yourself

To entice prospects to work with you, while you have their attention, make sure that the letter you’ve sent them has something personal about you.

You want to humanize yourself so that the people you’re talking to can relate to you and feel like they will be taken care of if they decide they want to work with you.

This can be something as simple as a headshot of you on the letter or maybe an article from a local publication, showcasing your knowledge of the area, charitable efforts, or how you’ve helped people just like the person you’re reaching out to.

Even if you automate the letters you create, you can use AI to make your letters stand out with professional, handwritten messages at scale.

Our new AI-generated postcards are great for grabbing attention and starting conversations.

Or, if you prefer to take a more standard approach, you can still scale your prospecting efforts with professional letters using automated handwritten messages in ballpoint ink.

As an example, take a look at these.

7 Proven Real Estate Prospecting Letter Templates

To help you understand what each of these tips look like in motion, we’ve put together 7 free real estate prospecting letter templates you can use right now.

You can even plug these into one of our postcards to start scaling your marketing campaigns without the hassle of doing it all yourself.

Just plug your leads and message in and we’ll take care of the rest.

Each of the templates below are short, sweet, and to the point, letting people know exactly what’s in it for them, why they should respond, personalized, and personable — all elements that increase conversion rates.

#1 – Introduction Letter

(first name),

I know we haven’t met yet but my name is (your name) and I’m an agent in (neighborhood).

I’ve helped people all around our area buy and sell their homes for more than (X) years and I was curious if there’s anything I can do to help you.

I understand how stressful buying or selling a home can be so when the time comes for you to start searching for your dream home or to sell the one you’re living in right now, I’d love the opportunity to help make that happen for you.

I can guide you through every step of the process.

If you have any questions about what that may look like or you simply want to get an inside look into the local area, feel free to give me a call or send an email.

My phone number is (your number) and my email is (your email).

Looking forward to connecting with you!

(your business information)

#2 – For Sale By Owner

Hi (first name).

I’m (your name) with (your company) and I wanted to reach out to you to ask how selling your home at (address) has been going so far?

I noticed that it has been listed for a little while, which surprised me since my listings in (neighborhood) have sold fairly quickly in the past.

I’ve been working in (neighborhood) for more than (#) years and believe I may be able to help you get the house sold — if you need help getting it sold.

If you are open to the possibility, I would love to set aside some time to chat and share a few ideas that have worked well for me with listings like yours.

Feel free to reach out to me at (your phone #).

Wishing you all the best!


(your name)

(your company information)

#3 – Expired Listing

Hi (first name),

I’m sorry to see that your home at (address) didn’t end up selling.

I know how frustrating it can be to pour all that time and energy, getting your hopes up, only to have it fall through. I’ve worked with many people in your situation and know what you’re feeling right now.

I also want to preface this by saying that this isn’t a sales pitch. (Those can be just as frustrating!)

I simply wanted to reach out to you to see if there’s anything you may need.

After (#) years in the real estate industry, I’ve learned a few things about expired listings, like if a home doesn’t sell it’s typically because it wasn’t priced to sell or the marketing was subpar.

Both of these problems have fairly simple solutions, which is how I’ve helped so many people in (neighborhood) get offers even after bringing their homes back onto the market.

I can put together a free competitive analysis for you to reveal the ideal price buyers are looking for right now, so you can still get top dollar for your home.

I can also take incredible aerial exterior and amazing interior shots to help get your home in front of the right buyers and show them the potential that lives in the property.

If you’re interested, feel free to give me a call at (your phone #) and we can discuss it further.

(your contact and business information)

#4 – Open House Attendees

Hi (first name),

I’m reaching out to thank you for the opportunity to connect at my open house for (property address) on (day). I always enjoy helping people find their dream home.

If you have any questions about the property or may be interested in seeing other listings, let me know and I’ll be here to guide you around.

I’m incredibly familiar with (neighborhood) and have helped (#) people find their dream home over the last (#) years working in the area.

I guarantee I can help find the home that’s perfect for you. It’s only a matter of time until we do.

Thank you again for connecting!

(your contact and business information)

#5 – Competitive Market Analysis

Hi (first name),

Did you know that the average listing price in (neighborhood) right now is (dollar)…?

That means the value of (bed/bath) homes like yours have increased by more than ($) over the last 24-48 months.

I would love to give you a detailed competitive analysis of your home to show you what it’s worth in today’s market. Even if the only reason is for you to know what it’s right right now.

If you’re interested in possibly selling, let me know and we can set up a time for a quick chat to discuss the research I’ve done and how much you could be looking to get if you did decide to sell.

I’m looking forward to connecting with you!

(your contact and business information)

#6 – Referral Lead

Dear (name),

I hope you are doing well.

My name is (your name) and I was referred to you by (referrer name). We know each other through (connection).

(He/she) mentioned that you may be interested in purchasing a home? I’m curious to know what kind of homes you may be looking for.

I’m confident we can find the right place for you at the right price.

Right now is a great time to buy because (reasons).

I would love to meet with you, answer any questions you have, explain the buying process, and possibly even browse through some of the listings that I think may fit what you’re looking for.

Please contact me at (phone) or (email) whenever you are ready to move forward.

I’m excited about exploring this opportunity with you!

(your contact and business information)

#7 – Local Business Partner

Hi (first name),

I’m (your name) with (company) and I wanted to run an idea by you.

What I love about (their business) is that you (one or two things you have in common).

I’ve noticed that we have some overlap in the people we serve.

I’m reaching out to find out if you may be interested in potentially working together to help each other gain more exposure and reach more people together?

If you’re interested, I’d be happy to jump on a quick call or stop by your office for a quick meeting so we can talk about the potential.

Please call me at (your number) so we can set up a time.

Thank you!

(your contact and business information)

Make Your Real Estate Prospecting Letters Stand Out

Each of the templates we’ve given you can help get conversations started.

They’re short, simple, to the point, explain exactly why you’re reaching out, and what’s in it for them if they keep reading the message.

The next step in creating high-converting real estate prospecting letters is ensuring that your letters get read in the first place.

With our proven high-converting, attention-grabbing designs, and handwritten messaging, these templates help generate higher response rates, drive more deals and create more relationships for your business.

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