The power of handwritten messages:

Prospects respond exponentially better to real pen-inked messages rather than a printed font. We’ve tested it, using regular print letters vs real pen-inked letters. The response was DOUBLE (even triple in some cases) with real handwritten, pen-inked letters. People don’t like being treated as if they are a number. They want personal “touch” from the company they’re are working with. Hanging handwritten messages at their door is the first step to communicating you’re a real business that cares. They feel special for receiving a handwritten gesture.
They are also very rare. According to the U.S. Postal Regulatory Commission, the average American receives only 10 pieces of personal mail a year. You can outshine your competition by using the handwritten methodology.


They also have an incredible open rate. Email has an industry average open rate of 22%. Handwritten messages have a staggering 99% open rate. How Does this apply to door hangers? Well, in an age where people are too busy to read the same mail and advertising that looks like everything else… they need a PATTERN INTERRUPT to get them to read. Well, a handwritten gesture stops their usual pattern of throwing away “another” door hanger.


Scientifically predict the outcome:

Marketing is a math game… not a game of chance. By thinking like a marketer you take into account the cost of the medium, the cost of each call, and the total ROI to determine whether or not something is worth it. When you account for the math and economics behind marketing, you can almost scientifically predict the outcome (all else being equal with good targeted neighborhoods and lists). Here’s what I mean:


The average industry response rate for door hangers is 1%-3%. That means if you hang 1000 hangers you can expect 10 to 30 calls (if you’re targeting the right neighborhood). 1000 hangers only cost $350. That means, each call (for 10 calls), only costs $35-$11 each, in an industry where cost-per-call are normally $100 each! That means door hangers can cost you 3 times LESS than other mediums in generating calls and leads.


I’ll pay $35 dollars per call any day! If it takes you 5 calls to make an appointment, and 10 appointments to close a deal, you’ve spent $1,750 to generate a $20,000+ deal…. Now that’s an ROI! Of course, these are estimates, and your mileage may vary depending on your market and closing ability… but the point is marketing is NOT a guessing game (sometimes at first it is when you’re new to a market)… it’s a math game. And so far, door hangers take the cake for excellent financials. To make your order today, go to the checkout below, choose your style and number of hangers, and in 2 weeks you’ll get a box of eye-grabbing personal hangers to add to your repertoire.