The power of handwritten messages:

Prospects respond exponentially better to real pen-inked messages rather than a printed font. We’ve tested it using regular print letters against real pen-inked letters. The response was DOUBLE (even triple in some cases) with real handwritten, pen-inked postcards. People don’t like being treated as if they are a number. They want personal “touch” from the company they’re are working with. Writing real handwritten messages on mailers is the first step to communicating you’re a real business that cares. They feel special for receiving a handwritten gesture. 

They are also very rare. According to the U.S. Postal Regulatory Commission, the average American receives only 10 pieces of personal mail a year. You can outshine your competition by using the handwritten methodology. 

They also have an incredible open rate. Email has an industry average open rate of 22%. Handwritten messages have a staggering 99% open rate. How Does this apply to postcards? Well, in an age where people are too busy to read the same mail and advertising that looks like everything else… they need a PATTERN INTERRUPT to get them to read. Well, a handwritten gesture with a “weird” comic strip stops their usual pattern of throwing away “another” postcard.

Scientifically predict the outcome:

Marketing is a math game… not a game of chance. By thinking like a marketer you take into account the cost of the medium, the cost of each call, and the total ROI to determine whether or not something is worth it. When you account for the math and economics behind marketing, you can almost scientifically predict the outcome (all else being equal with good targeted neighborhoods and lists). 

Here’s what I mean:

The average industry response rate for postcards has been as low as .5%. Our comic cards, however, average out at 1% or more depending on your market. That means if you mail 1000 cards you can expect 10 calls. 1000 non-cursive comic cards can cost $1,200. That means, each call (for 10 calls), costs $120 each.

Now you can start predicting how much mail you need to send. 

If it takes you 3 calls to make an appointment, and 10 appointments to close a deal, you’ll need to generate AT LEAST 30 calls to make a real deal. 30 calls from a comic card can cost you $3,000. Well, luckily for real estate, you typically generate deals worth $20,000! That’s a 600% ROI! Now I want you to keep in mind, these are just hypothetical numbers and it ALL depends on your market, your list, and your sales system. But, most of our clients operating in some markets have much better returns than this. The only way to know is to give it a FULL try.

To make your order today, go to the checkout below, choose your style… and in 2 weeks your postcards will land in your seller’s mailbox… so get your phones ready!