Want to get more listings?
Looking for ways to improve your real estate agent marketing plan?
We looked at hundreds of social media accounts to figure out what the best real estate agents are doing to increase their brand awareness, get more clientele, and crush their competition.
In this guide, we’ll show you how they do it.
But before we get into that, we have a little gift for you.
We recently interviewed Wes Litton, a real estate agent and broker who regularly moves 5 homes per month. He shared with us the exact tactics he uses to do that. Enter your name and email below to get access to the entire 20-minute interview… for free.
Why Should Agents Use Social Media Marketing?
We’re in the 21st century.
And it just so happens that the 2000s are an era that lives its life largely on the internet.
Social media offers huge opportunities to real estate agents that are willing and ready to learn how to market themselves on platforms like Facebook, Instagram, and Tik Tok.
You can be successful as a real estate agent without social media…
But it’s harder.
Social media offers a shortcut that wasn’t available to agents in past decades: you can reach more people in less time and with greater impact.
Don’t take our word for it!
Check out some of these crazy stats…
- 44% of agents said that they gained a new client in 2020 due to posting on social media (The Close)
- 82% of agents planned to improve their social media presence to grow their business in 2021 (The Close)
- 81% of older millennials, 80% of younger millennials, and 78% of Gen X found their home on a mobile device (National Association of Realtors)
- The National Association of Realtors 2021 Realtor Technology survey found that 53% of respondents say that social media is one of the most valuable technology tools they use.
There’s no denying it.
Social media marketing can help you build a bigger, more successful real estate business.
The basic reason for that is simple: social media is all about building relationships… so is being a successful real estate agent.
The Big 3 Social Media Platforms For Real Estate Agents
One of the first questions you probably have is, “Which platforms should I be active on?”
Well, you definitely don’t need to be active on all of them. In fact, there are only three candidates that you should seriously consider. These are the most personal, visual platforms that will give you the most “bang for your buck.”
Facebook, Instagram, and Tik Tok.
You don’t need to be active on all three of these. Just choose the platform(s) that you are most familiar with or most comfortable with and get started.
Instagram is the perfect platform for real estate agents who want to showcase their work and build relationships with potential clients.
It’s visual, personal, and easy to use.
Plus, it’s one of the most popular social media platforms out there with over 1 billion monthly users.
Tik Tok
Tik Tok is a relatively new social media platform.
But it’s taken the world by storm. Its quick-hitting video clips are not only fun to watch, but they’re also easy to consume and highly visual.
In addition, Tik Tok prioritizes showing content that is local to where users are located, making it one of the best platforms for real estate agents to stay active on.
Facebook is probably the most personal and authentic social media platform. It’s the primary place where people go to connect with their real-life family and friends.
And while it’s not our top pick, it’s still a great platform to be active on as a real estate agent… especially if you’re already familiar with it and know the type of content that does well.
10 Best Real Estate Social Media Marketing Tactics
How are you going to create a successful social media marketing strategy for your real estate business?
Here are 10 tactics that the best real estate agents leverage!
1. Optimize Your Profile For Conversion
The first thing you need to do is make sure that your social media profile is optimized for conversion.
Why?
Because if your profile isn’t optimized to drive people to your website when they want to learn more… or to get in contact with you if they’re ready to buy or sell their home… then what’s the point?
To optimize your profile, do the following…
- Include a call-to-action (CTA) in the bio section
- Link to your website or landing page
- Include relevant keywords
- Feature a professional headshot or logo
Here’s an example of what an “optimized” profile looks like…
2. Share Wins
Sharing wins is one of the best ways to create content that will not only help you build relationships with potential clients, but also position you as an expert in your field.
When you share a win, people can see that you’re successful and that you know what you’re doing… which builds trust. And when people trust you, they’re more likely to want to work with you.
So, what counts as a “win”?
Some examples include…
- Closing a deal
- Being featured in the news
- Receiving an award or recognition
- Hitting a sales milestone
3. Pull Back The Curtain
People love behind-the-scenes type of content.
It’s relatable, it’s authentic, and it helps people get to know you on a more personal level.
As a real estate agent, you can use behind-the-scenes content to show what your day-to-day looks like… or to give people a peek into the process of buying or selling a home.
Here’s an example.
View this post on Instagram
4. Get Comfortable With Video
Video is one of the most powerful marketing tools at your disposal.
It’s personal, it’s engaging, and it’s highly shareable.
In fact, according to Hubspot, social videos generate 1200% more shares than images and text combined.
If you want to be very successful with your social media marketing, then you need to get comfortable recording, editing, and sharing videos.
The best part? You don’t need to be a professional videographer to create great video content.
All you need is a smartphone and a little bit of creativity.
5. Track Engagement
The more content that you post on social media, the more you’re going to learn what works… and what doesn’t work.
But in order to track your progress and learn from your mistakes, you need to be tracking engagement.
Engagement is basically how people interact with your content. Some examples of engagement include…
- Liking your post
- Commenting on your post
- Sharing your post
To track engagement, consider creating a spreadsheet to track monthly KPIs as well as per-post engagement metrics.
This will help identify the winners and the losers… and improve your content strategy going forward.
6. Be Uber Consistent
The best social media marketers are uber consistent with their content.
They post on a regular basis… usually daily… and they make sure that their content is high quality and relevant to their audience.
If you want to see success with your social media marketing, then you need to be just as consistent.
One way to do this is to create a content calendar. This will help you plan out your content in advance… and make sure that you’re sticking to your posting schedule.
Use can also use a content scheduling tool like Buffer.
7. Create a Vibe
Your social media accounts should have a certain vibe or feel to them.
This helps you create a more personal connection with your audience… and it also makes your content more memorable.
Some examples of creating a vibe include…
- Using the same filter for all your photos
- Creating graphics with the same style or theme
- Posting content that’s in line with your brand
Check out the profile below and you’ll see what we mean…
8. Be Your Authentic Self
When you’re creating content for social media, it’s important that you be your authentic self.
People can spot inauthenticity from a mile away… and they’re not going to want to work with someone who isn’t being real.
So, what does it mean to be authentic?
It means being genuine, transparent, and honest with your audience. It means showing your personality… and being true to who you are.
It might not be the easiest thing to do, but it’ll almost always result in more clients, deals, and rapport.
9. Go Live
If you really want to take your social media game to the next level, then you need to start using live video.
Live video is one of the most powerful marketing tools at your disposal. It’s personal, it’s engaging, and it helps you create a more intimate connection with your audience.
Plus, it’s a great way to show off your personality and build trust with your audience.
Tik Tok, Instagram, and Facebook all have features that allow you to “go live” with your audience.
10. Think About Visibility
You’re going to be creating a lot of content.
But what good is that content if people don’t see it?
You’ll find that one of the main challenges of growing a social media following is getting more visibility of your content.
There are a few ways that you can increase visibility (depending on the platform)…
One way is to use hashtags. When you use relevant hashtags, you’re essentially telling people what your content is about. This makes it easier for them to find… and hopefully engage with. This tactic is particularly effective on Instagram and Tik Tok.
Here are some of the best hashtags to use…
- #realestate
- #realestateexperts
- #realestateadvice
- #homeforsale
- #homeforsale[state or major city]
- #luxuryrealestate
- #condoliving
- #housegoals
- #househunting
Another way to increase visibility is to post during peak times. This is when the most people are on the platform… and therefore more likely to see your content.
To find out when the best time to post is, just do a quick Google search and you’ll find tons of recommendations.
Occasionally, you might “boost” a post on Facebook or ask your friends, family, or coworkers to share your Tik Tok video.
These are just a few of the things that you can do to take your social media marketing to the next level.
Remember, social media is a marathon… not a sprint. So, don’t expect overnight success. Just keep at it and be patient.
Eventually, you’ll start to see the results that you’re looking for.
Should You Run Real Estate Ads on Social Media?
The short answer is: it depends.
Social media ads can be a great way to reach new people and grow your business. But they probably shouldn’t be the first thing you try.
Why? Because they can be expensive. And if you don’t know what you’re doing, you can waste a lot of money very quickly.
That being said, if you do have the budget for it, running ads on social media can be a great way to get in front of potential clients who might not otherwise see your content.
Just make sure you’re clear on your goals, you’re targeting the right audience, and you’re tracking your results so you can continue to improve your campaigns over time.
Here’s the basic process to get started…
Set Your Budget — How much are you willing to spend on social media ads? This will largely depend on your overall marketing budget.
Choose Your Platform — We recommend starting with the platform that you’re most comfortable with. If you’re not sure, Facebook is a good place to start.
Create Your Ad — This is where things can get a bit technical. But there are plenty of resources out there to help you create great ads. (We’ll link to a few below.)
Track Your Results — The most important part! Make sure you’re tracking your results so you can see what’s working and what’s not.
Rinse and Repeat — Once you’ve found a winning formula, continue to test and improve your campaigns over time.
And that’s it! These are just the basics of running social media ads. To learn more, check out this guide from Buffer.
Real Estate Social Media Post Ideas
At the heart of social media marketing is posting great content.
If you don’t do your best to post great, engaging content… then you’re wasting your time.
Here are some social media post ideas (stolen from other successful real estate agents).
Answers to Common Questions
As a real estate agent, you probably get a lot of the same questions over and over again.
One great way to create content is to answer these common questions in a blog post or social media post.
Not only will this be helpful for your audience, but it will also show that you’re an expert in your field.
Here’s an example…
@steeviesoucie Top 3 mistakes to avoid 🏡 #realtor #realestate #firstimehomebuyer ♬ original sound – Steevie Soucie
Just Listed & Just Sold Updates
If you’re an active real estate agent, then you’re always getting new listings and selling homes.
This is great content that you can share on social media! People love to see what’s new on the market.
And if you sold a home, be sure to share some details about the sale. This is a great way to show your audience that you’re a top agent in your area.
Here’s an example…
House Walkthroughs
Another way to create content is to do a walkthrough of a house that you’re listing.
This is a great way to show off the house in all its glory and get people interested in it.
Plus, it proves to the audience that you’re an expert in your field. You can point out things that they might not have noticed and give your professional opinion on the house.
Here’s an example…
View this post on Instagram
Market Updates
You’re familiar with the real estate market.
Why not share your knowledge on social media… of what’s happening and of how buyers and sellers can take advantage of it?
Your followers and connections will appreciate you for it, and you’ll be top of mind when they do need to make a move.
Here’s an example…
@thenycagent Send this to a friend who’s having a breakdown – ask questions below! #nycapartment #nycapartmenttour #nyc #nyclife #mcpeakteam ♬ Sky Aesthetic – Tollan Kim
Case Studies / Testimonials
You’ve closed a few deals… why not show off your skills and share the results with your social media followers?
It will not only show that you’re good at what you do, but it will also give your leads some much-needed confidence in working with you.
Here’s an example…
Follow These Real Estate Agents For More Inspiration
We’ve shared a lot of theory in this article.
But why not go straight to the source?
Why not follow some of the most successful real estate agents who are active on social media to see what they’re doing… to get inspiration for your own strategy?
Great idea, right?
Here are 10 agents you should go follow right now. Pay attention to what they’re doing and you’ll get tons of ideas for your own social media marketing strategy and content.
1. Aaron & Krista Farr — Spokane real estate agents with fun-loving, authentic content on Instagram. Currently has 9,000 followers.
2. Yawar Charlie — Beverly Hills real estate agent with Instagram content that highlights his expertise, listings, and services. Currently has 18,000 followers.
3. White Fox Real Estate — Shares tons of real estate advice and listings on their Instagram account with 24,000 followers.
4. Olivia Stephens — Baltimore real estate agent that posts fun and personal content on her Instagram. Currently has 4,000 followers.
5. Nastassja Toombs — She is the #1 realtor on PoprertySpark and very active on Facebook. She posts lots of different types of content, including listings, affirmations, and real estate investing opportunities.
6. Nate Ward — Austin real estate agent who shares tons of stuff on his Facebook page. Currently has 1,800 followers.
7. Gino Montalvo — A top real estate agent in south Texas. Shares listings, case studies, and funny memes on his Facebook profile.
8. Team Peter Chauncy – McGrath — Post listings and real estate advice on his Facebook page.
9. Drew Davies — Posts funny content with tons of personality to promote his real estate business. Currently has 30,000 followers on Instagram.
10. Madison Sutton — Real estate agent in NYC. She has 100,000 followers on Tik Tok and posts tons of case studies, testimonials, and advice for buyers and sellers.
Final Thoughts on Real Estate Social Media Marketing
Whew!
That was a lot of information. But we hope you found it helpful.
Just remember… social media is only one part of your real estate marketing strategy. It’s not the end-all-be-all.
The most important thing is that you’re consistent with your marketing and that you’re always working to improve your skills and grow your business.
If you can do that, you’ll be successful… with or without social media.
By the way, did you get your free gift yet? Enter your info below to get real-world advice from a successful real estate agent…