The Concrete Marketing Strategy… For Every Budget

How to make marketing work

Marketing isn’t a one-off, action item; it’s not something you do when you “feel like it” or when you’re desperate for deals. For a deal-turning machine (regardless of your budget), you need a consistent plan.

Our most successful clients have a marketing system. And with a marketing system, comes a monthly marketing budget. Having a marketing budget is one of the most common (but under-used) tips from marketing and real estate experts. Without a budget, you’re marketing on the fly, and I guarantee you your results will be nill!

Set a budget you can afford every month. Keep in mind: The lower your budget, the longer it takes to generate a deal. The flip side to that is that the bigger your budget, the more due diligence and consistency you’ll need because it’s very easy to get lazy and BLOW your budget.

However, we realize that most people don’t know where to start and what a “budget” can afford. So… we’ve detailed an action plan for every marketing budget, down below.

Let’s get to it…

A plan for every budget

$0-$500 a month budget

1. Consider keeping these affordable handwritten hangers in your trunk where ever you go.
2. Check out our article on “8 ways to find 100 sellers under $500”.
3. Implement 1-3 free marketing strategies inside that article.
4. Pull a very targeted niche list every month (like how we show you in our eBook).
5. Purchase $200-$500 worth of our Comic Postcard series and send it monthly to a new niche list.
6. Every week WORK your leads: Call them, book appointments, and give offers; follow up with the ones you’ve already given offers to and the ones who haven’t booked appointments yet.
7. All your “Return to sender” mail, find their phone numbers and call them.
8. Mental note: BE PATIENT. We see on average 1 deal per 3,000 postcards. So if you are sending out 500 postcards a month, except to see traction on months 4-6 (will vary greatly depending on other marketing strategies you’re using and how hard you’re working your leads).

$500-$1,500 a month budget

1. Choose between two lists:
   1. 1. 1. Absentee owners with equity who own 3 or fewer properties
         2. Owner-occupants with liens
2. Contact us to pull these lists for you
3. The first month send $1,500 worth of these handwritten letters
4. The second month remove all the LLC’s and Corp’s
5. Then send $1,500 worth of our comic card sequence for the next 5-6 months to the same list.
6. Implement 1-2 “free” or low-cost marketing strategies every week like: cold calling, door knocking, networking, etc.
7. All your “Return to sender” mail, find their phone numbers and call them.
8. Every week WORK your leads: Call them, book appointments, give offers, follow up with offers and non-appointments.
9. All your “Return to sender” mail, find their phone numbers, and call them.
10. Mental note: BE PATIENT. We see on average 1 deal per 2,500 letters or 3,000 postcards. So if you are sending out 1,000-1,500 mailers a month, except to see traction on months 2-4 (will vary greatly depending on other marketing strategies you’re using and how hard you’re working your leads).

$1,500-$2,500 a month budget

1. Similar to the marketing plan of $500-$1,500 but with more mailers.

$2,500-$4,000 a month budget

1. Split your mailing into two:
   1. 1. Niche lists
      2. Equity lists (owner-occupants with liens, and/or absentee owners)
2. Contact us to pull your equity lists for you
3. Use county websites and/or list data platforms to pull niche lists
4. Pull fresh data every month for your niche lists and use this letter every month
5. For your equity lists, follow the marketing plan in steps 3-9 in the “$500-$1,500 a month budget” strategy
6. If you have the time, consider 1-2 other marketing mediums like: Online (for long-term), cold calling, networking, etc.
7. ADVANCED TIP: Split your mailings into 4 (mail once a week). The reason being is $4,000 worth of mailers in one bunch can be 25 leads calling in at once. To manage you time better, spread your mailings out but be consistent!

$4,000+ a month budget

1. Consider getting your own custom letter if you have the upfront investment. It’ll save you $$ in the long run and it has pulled the highest response compared to any other mailer we’ve tested against. Check it out here
2. Use steps 1-7 in the $2,500-$4,000 a month budget plan.
3. Consider hiring someone (or partnering up) to help work your leads.