Real Estate Business Cards: The Do’s & Don’ts

If you’re looking to grow your real estate business, getting people to remember who you are is one of the best ways to do it.

A big part of getting them to remember who you are is giving them a business card that they’ll remember when the time comes.

Since most business cards are mediocre, at best, we’re going to break down a few of the best DO’s and DON’Ts you’ll need to think about before you start designing your real estate business cards.

Then, when we’ve covered what to do (and what not to do), we’ll show you a few examples of some of the best real estate business cards we’ve ever seen — and what makes them so great.

Before we get into that, though… let’s kick things off with what you shouldn’t be doing if you want to stand out and be remembered.

DON’T Use Boring Stock Photos

When it comes to the photos you use, the biggest mistake you can make is using a stock photo site.

Since you’re typically passing out cards in a conversation around real estate — usually at an open house — the person you’re giving the card to knows you’re an investor or agent.

That means you want to use the real estate you have available on the card to get your message across instead of clogging it up with a boring stock photo.

Your time is better spent on perfecting the layout and messaging and making sure it’s punchy, easy to read, and easy to remember.

DON’T Overdo Photoshop Features

Another mistake many agents, brokers, and investors make is trying to turn on Photoshop and become a graphic designer.

While you may think it looks great, a legitimate graphic designer has a keen eye for design, knows what works, what doesn’t, and how to make Photoshop do things that would take you years to learn.

Instead of letting your business cards look like they got stuck in the 1990s, consider leaving the design up to the professionals.

Drop the headshots, the cheesy graphics and text effects, and show that you take yourself seriously. It will pay off dividends.

DON’T List Your Hobbies

Your business card should be there to make a first impression — not let people know about any and every hobby you love to spend your time on.

While hobbies can lead to more engaging conversations, it’s best to save those for later (like when you’re already in a conversation).

People who are taking your business card want to know how you can help them so instead of plastering Harry Potter, Jeeps, Baseball, or whatever else you’re into on the card, keep it focused.

Focus your cards on how you can help people and maintain a professional first impression.

Then, later on, you can use your hobbies to drive deeper, more engaging conversations with your prospects.

DON’T Clutter Them Up

This is another mistake that too many agents, brokers, and investors make.

When it comes to business cards, plain and simple is ALWAYS going to get more attention than jam packed and cluttered.

It’s easy to understand why it happens, too. They want to make sure whoever is reading the card can see every bit of information possible without having to flip it over.

What actually happens, though, is that it makes the card hard to read and the person reading it doesn’t end up seeing much at all.

Instead of cluttering it up, focus on what matters the most: you, who you help, how you can help them, and a couple key ways to contact you.

DO Use The Standard Shape & Size

One of the things you do want to think about with your real estate business card is how to stand out.

Many agents and brokers think that the best way to stand out is by using an oddly shaped or oversized design — but that isn’t the case.

With odd shapes and sizes, the cards are harder to hang onto because they typically do not fit into a wallet or business card holder.

That means they get tossed to the side and forgotten about.

When you’re planning your business card design, do keep to the standard shape and size so your card doesn’t end up in the trash because people couldn’t figure out how or where to store it.

DO Follow Business Card Etiquette

Different cultures have different ways of presenting business cards.

For example, in Chinese business culture, giving someone a wrinkled, creased, or otherwise damaged business card can be seen as an insult — and definitely unprofessional.

You also want to make sure that, when you hand over your business card, you’re standing up and treating it like a handshake — where you’re looking them in the eye as you pass the card to them.

These small things can help you stand out and are typically overlooked in American business culture but, if you’re working with foreign associates and colleagues, you’ll need to think about the presentation of your card to ensure you stand out.

DO Spell Check Your Work

Your business card is your first impression so you want to make sure that the message on it is 100% accurate — including the spelling.

I can’t count the number of times someone has given me a business card filled with typos in it.

While I can overlook the small things like that, many people can’t and won’t. They’ll get stuck on the small details and immediately mark you as being lazy, or inefficient, or unable to pay attention to detail.

That can be an unspoken objection that you may never get a chance to fix.

To avoid letting that happen, before you send your cards off to the printer, make sure you’ve had someone else take a look at them and that you’ve run them through a spellcheck.

DO Include Multiple Contact Methods

When you’re giving your business card to someone it’s because you want them to contact you, right?

If you want them to be able to reach out to you, you want to make sure that your highest priority contact methods are focused front and center.

Touching back on one of the previous DON’Ts, though, you don’t want to include every single contact method possible. For instance, people don’t need your fax number on a business card.

What they do need, though, is your main phone number and your email address, at least.

In an ideal world, you’ll have your office number, a cell phone number, and your email, so that people can contact you using their preferred method — whether that’s direct to your office, sending you a text message, or dropping an email message.

Real Estate Business Card Ideas

Now that we’ve focused on what to do (and what not to do), let’s take a look at some real estate business card examples that have been proven to stand out.

We’ll also let you in on exactly why they work so well so you can put together the best real estate business card for you, personally.

#1 – Beehive Realty Group

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Beehive does a great job with this card. Particularly the contrasting colors and the unique design of the home logo on the front. Taking on the shape of a beehive directly reflects their branding.

They’ve also done a great job with the icons next to each contact method, making it easy for a reader to quickly spot their preferred way to make contact.

#2 – MB Real Estate

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Instead of using typical cardstock that most agents and brokers use, MB Real Estate went with a more dramatic design by having their logo embossed — or lifted — from the front of the card.

The back of the card is incredibly simple, as well, with the text being clear and easy to read.

This design is timeless and has been proven to stand out and be remembered.

#3 – Maze Real Estate

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This design from Maze Real Estate is another timeless design that combines a thick cardstock with simplicity and elegance.

On the front of the card, the bright Maze logo stands out front and center.

Then, on the back of the card, the bright logo directs people’s attention to the most important information on the card — how to contact the card’s owner.

#4 – One Five Eight Property

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This card from One Five Eight is another minimalist showcase with a heavy emphasis placed on simplicity.

The black and white colors create a great contrast on the card and the logo uses basic shapes to help keep the card from feeling too cluttered.

No elements are distracting from each other and it’s easy to find the information that you’re looking for.

#5 – Vincer

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Instead of using realistic photos or silhouettes, Vincer took a completely different approach.

They’ve used a more playful design with colorful shapes and a unique pink background.

The pastel shades are easier on the eyes and will definitely stand out when it’s in a pile of other cards with the black font making the key information easy to read.

#6 – Jennifer J. Janzen-Botts

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The business card design that Jennifer J. Janzen-Botts uses definitely stands out.

It’s made from a thick cardstock that’s lined in gold, with big bold fonts that are easy to read.

The back of the card features her first name to help connect with prospects on a more personal level.

A combination of rose pink and gold makes the card feel warmer and more prestigious, showcasing the luxury services that Jennifer provides to her clients.

#7 – Century 21

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Another great design comes from Century 21.

It uses a combination of sleek fonts and simple colors with a high resolution personal photo that stands out against the white background.

This helps your clients put a face to your name and will make it easier for them to remember who you are long after they’ve taken your card.

The contact information is separated from the photo to ensure it’s easy to read.

#8 – aussieLA Real Estate

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Flipping previously seen business card designs, this card from aussieLA uses a black background with gold lettering to create a stunning contrast.

The kangaroo logo is memorable and focused front and center with the contact information being made the focus on the back of the card.

The card also features a QR scan code for prospects to quickly navigate to the agent’s website and landing page filled with their contact information.

#9 – Forefront Real Estate

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The card from Forefront Real Estate is another embossed card, featuring a sunken logo and unique card stock with raised edges.

The gold foiling on the front logo helps it stand out and gives the card a modern look and feel.

The contact information is easy to read with the white font being offset on the black background.

This sleek and simple design is incredibly effective at helping you stand out.

#10 – Berkshire Hathaway

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The Berkshire Hathaway business card takes the timeless size and shape and flips it completely.

The vertical layout helps make the card stand out with the white font layered over the black background making the contact information easy to read.

A thick jet black cardstock makes the company’s branding the prominent feature on the front of the card with the contact information becoming the focal point on the back of the card.

Final Thoughts On Real Estate Business Cards

When you’re looking to grow your real estate business, getting people to remember who you are after talking to them is one of the easiest ways to do it.

The real estate business card designs featured in this guide will help you be remembered after your first contact but, if you really want to grow your business, you want to make sure you stay in touch with the prospects that you’ve communicated with.

Since the fortune is in the followup, you want to make sure you’re adding prospects to your direct mail marketing campaigns and using some of our high-converting templates to stay top of mind and have them reach out to you when the timing is right.

To understand why our mailers are so effective, click here to browse some of our latest direct mail pieces.

The combination of in-person networking, handing out business cards, and maintaining contact through direct mail is a potent combination that’s been proven to help grow real estate businesses year over year.

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