How to find motivated leads online – For Real Estate Investors

If you’re looking for real estate deals off-market, you’ll need to go direct-to-seller.
And one of the best ways to do that is by finding motivated leads online and in this article we’ll show you exactly how to do that.

But first…

What’s considered a motivated lead?

They’re homeowners who are looking to sell their property quickly and for a discount. They may be facing financial hardship, such as foreclosure, divorce, or job loss. Or they may simply be looking to downsize or move to a different area.

Whatever the reason, motivated sellers are the holy grail of real estate investor marketing..

They’re more likely to accept your offer, and they’re less likely to haggle over the price.

 

Before we get into the details… let’s answer this:

You should be online for motivated leads…

There are a number of reasons why investors should be online to find motivated leads. Here are a few of the most important reasons:

  • Online leads are more motivated. When homeowners go online to search for help selling their property, they are typically more motivated to sell than homeowners who are not actively looking to sell. This is because homeowners who go online are typically facing some sort of financial hardship, such as foreclosure or divorce. They are also more likely to be looking for a quick solution.
  • Online leads typically trust online reputable companies. When homeowners go online to search for help selling their property, they are more likely to trust online companies that have a good reputation. This is because they can easily research companies online and read reviews from other homeowners.
  • By positioning yourself in the SEO rankings, you can have motivated leads coming in every month. If you position yourself well in the search engine rankings, you will be able to attract motivated leads from all over the world. This means that you will have a steady stream of leads coming in every month, even if you are not actively marketing your business.

In addition to these reasons, there are a number of other benefits to finding motivated leads online. For example, online leads are typically more affordable than offline leads. They are also easier to track and measure.

If you are a real estate investor, I encourage you to consider online marketing as a way to find motivated leads. By doing so, you can increase your chances of finding the best deals and making more money.

So how do you find motivated leads online?

Here are a few ways:

1. Use search engine marketing (SEM).
This involves optimizing your website for keywords related to motivated sellers, such as “foreclosure,” “divorce,” and “job loss.” When potential sellers search for these terms, your website will appear higher in the search results.

2. Run pay-per-click (PPC) ads.

This is a more direct way to reach motivated sellers. When someone searches for a keyword related to motivated sellers, your ad will appear at the top of the search results. You only pay when someone clicks on your ad, so you can control your advertising costs.

3. Use social media.

There are millions of homeowners on social media. By creating targeted ads on platforms like Facebook and Twitter, you can reach motivated sellers who are already interested in selling their property.

4. Re-target website visitors.

If someone visits your website but doesn’t take any action, you can retarget them with ads on social media or other websites. This is a great way to reach people who are already interested in what you have to offer.

5.  Use offline marketing.

Don’t forget about offline marketing. You can place ads in newspapers, magazines, or direct mail. You can also attend real estate investment events and network with other investors.

The key to finding motivated leads online is to be strategic and persistent. By using a variety of marketing channels, you can reach a wider audience and increase your chances of finding the perfect deal.

Tips for finding motivated leads online

* Use location-based targeting.*

When you’re running SEM or PPC ads, you can target your ads to specific geographical areas. This will help you reach motivated sellers who are located in your target market.

* Create clear and concise ad copy.*

Your ad copy should be clear and concise, and it should highlight the benefits of selling to you. You should also make sure your ad copy is relevant to the keywords you’re targeting.

*Track your results.*
It’s important to track your results so you can see which marketing channels are most effective. This will help you adjust your strategy and improve your results over time.

Approved vendors for finding motivated sellers online:

1. “Motivated Leads”

Motivated leads

https://www.motivatedleads.com/

2. “AdWords Nerds”

ad words nerdshttps://adwordsnerds.com/

How to merge offline with online in finding

motivated leads

Offline mediums can be a great way to reach motivated sellers who may not be actively looking to sell their property. However, to be successful, you need to have a solid reputation online and drive people from your offline ads to your website.

Here are some tips for using offline mediums with online marketing:

  • Make sure your website is up-to-date and informative. Your website should be the hub of your online marketing efforts. It should be well-designed, easy to navigate, and informative. It should also include clear calls to action, such as “Contact Us” or “Learn More.”
  • Use online marketing to drive traffic to your website. You can use a variety of online marketing channels to drive traffic to your website, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
  • Track your results. It’s important to track your results so you can see which offline mediums are most effective. This will help you adjust your strategy and improve your results over time.

Here are some specific tips for using each offline medium with online marketing:

 

  • Direct mail: You can use direct mail to reach homeowners who are facing financial hardship, such as foreclosure or divorce. You can also use direct mail to promote your website or landing page. When you’re sending direct mail (whether it’s for commercial real estate or just SFR), it’s important to include your website address and a call to action. You can also use a tracking code on your website so you can track how many people visit your website from your direct mail postcard campaign.
  • Radio: You can run radio ads that target homeowners who are facing financial hardship, such as foreclosure or divorce. You can also run radio ads that promote your website or landing page. When you’re running radio ads, it’s important to choose the right stations to target. You want to target stations that are listened to by your target market. You can also use a tracking code on your website so you can track how many people visit your website from your radio ad campaign.
  • Brochures: You can distribute brochures at real estate investment events, networking meetups, and other events where you’re likely to meet motivated sellers. You can also mail brochures to homeowners who are facing financial hardship. When you’re distributing brochures, it’s important to include your website address and a call to action. You can also use a tracking code on your website so you can track how many people visit your website from your brochure campaign.
  • Cold calling: You can cold call homeowners who are facing financial hardship, such as foreclosure or divorce. When you’re cold calling, it’s important to be polite and professional. You should also have a clear goal in mind for each call. You can also use a tracking code on your website so you can track how many people visit your website from your cold calling campaign.

By using a combination of offline mediums and online marketing, you can increase your chances of finding motivated sellers and closing deals.

Finding motivated leads online can be a great way to find real estate deals off-market. By using a variety of marketing channels and being strategic and persistent, you can increase your chances of finding the perfect deal.

Summary

We’ve covered a lot… so let’s summarize this:

First off, finding motivated leads and deals online can be a great way for real estate investors to find the best deals (even Creative Finance deals!).

However, it takes time and effort (and persistence) to be successful.

Here are some of the things you need to do to be successful:

  • Define your target market. Who are you trying to reach? What are their motivations for selling? Once you know who you’re targeting, you can tailor your marketing accordingly.
  • Create a strong online presence. This includes having a well-designed website, active social media accounts, and positive online reviews.
  • Use the right keywords. When you’re creating your online marketing campaigns, it is important to use the right keywords. This will help you attract the right kind of leads to your website.
  • Create high-quality content. Your website content should be high-quality and informative. This will help you build trust with potential leads and convince them to contact you.
  • Use social media. Social media is a great way to connect with potential leads and build relationships. Be sure to post interesting and informative content on your social media pages.
  • Track your results. It is important to track your results so you can see which online marketing channels are most effective. This will help you adjust your strategy and improve your results over time.

Here are some of the different methods you can use to find motivated leads online:

  • Search engine optimization (SEO). This involves optimizing your website for keywords related to motivated sellers, such as “foreclosure,” “divorce,” and “job loss.” When potential sellers search for these terms, your website will appear higher in the search results.
  • Pay-per-click (PPC) ads. This is a more direct way to reach motivated sellers. When someone searches for a keyword related to motivated sellers, your ad will appear at the top of the search results. You only pay when someone clicks on your ad, so you can control your advertising costs.
  • Social media. There are millions of homeowners on social media. By creating targeted ads on platforms like Facebook and Twitter, you can reach motivated sellers who are already interested in selling their property.
  • Retarget website visitors. If someone visits your website but doesn’t take any action, you can retarget them with ads on social media or other websites. This is a great way to reach people who are already interested in what you have to offer.
  • Use offline marketing. Don’t forget about offline marketing. You can place ads in newspapers, magazines, or direct mail. You can also attend real estate investment events and network with other investors.

And don’t forget…

Merge online with offline (like our handwritten mailers for real estate investors!) for superb results!

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